Bremen monthly bill
Bremen maybe previously was best known for carsharing (besides the four animal musicians in the Brothers Grimm fairy tale). Now post-paid tram tickets might be next claim to fame. Hop on a tram in Bremen and put off paying until the end of the month. No, it is not a way to extend credit to cash strapped Bremen free riders.
It’s an initiative to make public transportation as easy as possible. Just ride and you receive a monthly bill with the post.
“It’s a bit like paying the telephone bill. It’s a totally new way of thinking,” says Ingo Franssen, in charge of the project for the Free Hanseatic city of Bremen.
“We will mostly target people who travel more or less often and don’t want to bother with handling cash or knowing different fares. Occasional customers can be confused.”
In the area, 35 public and private operators of trams, buses and railway cooperate in the VBN (Verkehrsverbund Bremen Niedersachsen).
When the passengers jump on whatever type of transportation, they simply pull out their post-paid card. They register in a ticket machine and chose what type of ticket they want to load on the microchip.
“When the monthly bill is calculated and list the trips, they might have bonuses if they haven’t chosen the most advantageous tickets — if they took several trips on the same day,” says Ingo Franssen.
The project is in the final phases of preparation and will be launched with a marketing campaign in June 2005.